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Four twins, Four women behind whom there is a story of family but also of business: they are in fact Alessandra, Elena, Chiara and Federica Vitali, heterozygotic twins ("and united in a visceral way") the founders of the brand "Belè Cosmetics Italia." They were all born and live in Lecco and call themselves "daughters of art," because their father worked for years for big cosmetics brands.
The brand is growing, year after year, thanks also to the mid-price range for customers, who range from girls 16-18 (more attracted to the make-up line to women fond of creams with hyaluronic acid and botox effect.
The brand's philosophy is one without excess or exaggeration, with good quality-price balance. And also a high attention to the environment: "95 percent of the products are created with vegan formulas, the products are cruelty free, and even the packaging is eco-friendly," Alessandra concludes. "Fortunately, we grew up with the value of respect for the future of the world."
