Loading...
A clinically tested anti-wrinkle serum for face, neck and eye area, formulated around a deliberately minimal but high-impact ingredient list: Sodium Hyaluronate for immediate plumping, volumising and deep hydration; Moringa Oleifera Seed Extract for antipollution protection, keratin stimulation, collagen stabilisation and improvement of fine lines and superficial scarring; organic Mallow (Malva Sylvestris) Flower/Leaf Extract for soothing and softening action. The formula also contains Hydroxyacetophenone as a natural preservative booster — no synthetic preservative system. The serum has a depigmenting action alongside its filler effect, making it suitable for skin showing both wrinkles and uneven tone. Designed as step one in a two-product routine, completed by the Anti-Pollution Face Cream. Dermatologically tested. Made in Italy.
Retail price €25.00. Format: 30ml.
Why it works for your shelf:The serum category has the highest rate of new consumer entry in facial skincare — it is the format consumers reach for when they want results, not just maintenance. This formula earns its "filler" positioning through the dual action of hyaluronic acid plumping and Moringa-driven collagen support, not through marketing alone. The ingredient list is short enough to be explained in ten seconds at shelf, which is a commercial advantage in both pharmacy and natural retail contexts. At €25 for 30ml it offers strong perceived value relative to comparable clean-beauty serums. Natural pairing with the face cream creates an easy two-SKU facial routine display with a combined retail value of €57 — high basket value from a small footprint.
500
Italy