SELEVE Sells 40,000 Units in 11 Countries Within 4 Months of Launch… Rising as a Global Beauty Star [2025 Beauty Brand Awards]

K-Beauty Brand SELEVE Rises as a Global Star — 40,000 Units Sold in 11 Countries Within Four Months of Launch

SELEVE has been named “Functional Cosmetics Brand of the Year” at the 2025 Korea Beauty Brand Awards.

Founded in 2023, All Grace — a fast-growing beauty distribution and brand incubation company recently acquired by Pond Group — is expanding its presence in global markets with its in-house brand SELEVE, which achieved remarkable growth only months after its launch.

Since its debut, SELEVE has been exported to 11 countries and sold over 40,000 units in just four months, gaining strong traction for its clinically proven performance and innovative ingredient technology.

The brand’s philosophy, “Unveiling the Secret of Glow,” emphasizes restoring the skin’s natural radiance through science-backed hydration and barrier care. At the heart of every SELEVE formula is Green Caviar PDRN proven to activate the skin hydration gene (FLG) 61% more effectively than salmon-derived PDRN.