ACTIVATING BRAND RECALL THROUGH SMELL

The creation of a unique olfactory identity that the consumer associates with the brand’s values is one of the most powerful tools used by marketing and advertising strategists.

Scent marketing creates a sensory map in people’s brains based on their personal experience. This map will activate the memory, and the direct and automatic association with the values, philosophy, and personality which brands wish to project in the emotions of their consumers when smelling a certain aroma once again.

PERFUME AS A TRIGGER FOR BRAND RECALL.

After a long tradition in the development and creation of perfumery products, Mixer&Pack understands that perfumes and fragrances are the ideal product to create emotional bonds with a brand’s customers. Activating olfactory branding is vitally important for brands that wish to develop a sense of belonging in their consumers and to reinforce their brand identity.