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In the company founded in 1908 by his father Ludovico, Piero Martelli invents the Pre-Shave Cream: efficient and modern, it is adopted first by barbers, who immediately appreciate its professionalism, and then by an ever-increasing number of Italians. Become an icon, witness to the inspiring principle of the company and its mission: the choice to offer professional quality products for a pleasant and flawless shave, from the barber just like at home. Over the years, timeless classics have been created in the Proraso laboratories that embrace the present while looking to the future: a complete system for shaving, made up of highly specialized references, professional performance, advanced formulations and natural ingredients.
Established in 2006, Blog S.r.l. is a leading distribution company supported by major Italian and international multinationals. Capitalizing on two decades of expertise, we have evolved from traditional models to a cutting-edge B2B e-commerce platform, offering a competitive advantage to partners transitioning into the digital marketplace. Our platform is a premier destination for Personal Care and Beauty, featuring an extensive selection of top-tier brands. Beyond cosmetics, we collaborate with global producers across both Food and Non-Food sectors. What sets us apart is our data-driven approach: our experts curate our catalog based on market demand, global sales trends, and seasonality, ensuring our clients always having access to the most relevant products with maximum security.