HQ STORY HQ is the result of 70 years of work, growth, innovation and development, inclusion of new brands and knowledge. 3 generations of experience. The journey began in 1952 and is based, still today, on very simple principles: endless passion and innovation. We are an Italian group with an international outlook, where Production and R&D are the core of our business. HQ products are the end result of a long process that originates from our laboratories and ends when they are used by customers across the world. They stand out for their safe and effective formulas, high-quality results and user friendly applications. Our advanced production technologies and chemists’ experience are essential to create ethical and sustainable formulations, to emphasize our commitment to achieve the ONU Sustainable Development Goals (SDGs). Our mission is doing our best to design, develop and manufacture hair and beauty products. OUR PRESENCE WORLDWIDE HQ brands are distributed both in Italy and in the rest of the world thanks to our extensive sales network. Our sales network in Italy is made up of more than 70 sales agents, distributors and wholesalers covering the whole country. The distribution of the brands abroad is managed by 4 subsidiaries and more than 90 importers. COMPANIES OWNED OUR BRANDS