MAXXelle is a young and dynamic Italian brand, born in 2010 from a family business that is in its third generation of entrepreneurs, which has established itself in the professional haircare market, moving towards productions with strong natural characteristics. The 100% Made in Italy products are based on the Natural Hair Care Attitude concept to adapt to the increasingly green needs of professional hairdressers and consumers, with the aim of providing a highly performing product even more than a synthetic product. Motivated by this vision, Galenica was born in 2022. A new line of MAXXelle professional products containing ingredients of 100% natural origin with very high performance standards, COSMOS ORGANIC certified.
Wal Toush is a third-generation Italian family business with over 60 years of experience in professional hair care. The company stands out for its high-quality and sustainable production. Since 2022, it has been certified by COSMOS ORGANIC, underlining its commitment to human health, environmental protection, biodiversity, and the use of natural ingredients and organic raw materials. Wal Toush collaborates with a local university of pharmacology and cosmetology to develop innovative formulations for its two brands: MAXXelle and Sikha.
MAXXelle, established in 2010, aims to offer top-performing natural professional treatments. The brand embodies the “Natural Hair Care Attitude,” reflecting its goal to develop the most natural products while maintaining the high-quality standards of Made in Italy. Research, innovation, and quality are the pillars that guide every phase of MAXXelle’s production.
Sikha, launched in 2022, targets Gen Z and Millennials with a sustainable and easy-to-use approach to professional hair care. Sikha offers natural prevention and an authentic beauty routine, creating a new model of “clean” and “safe” beauty. All Sikha formulas are certified vegan, catering to consumers who prioritize the needs of the planet as well as their person.
