Wal Toush is a  third-generation Italian family business with over 60 years of experience in professional hair care. The company stands out for its  high-quality and sustainable production. Since 2022, it has been certified by COSMOS ORGANIC, underlining its commitment to human health, environmental protection, biodiversity, and the use of natural ingredients and organic raw materials. Wal Toush collaborates with a local university of pharmacology and cosmetology to develop innovative formulations for its two brands: MAXXelle and Sikha.

MAXXelle, established in 2010, aims to offer top-performing natural professional treatments. The brand embodies the “Natural Hair Care Attitude,” reflecting its goal to develop the  most natural products while maintaining the high-quality standards of Made in Italy.         Research, innovation, and quality are the pillars that guide every phase of MAXXelle’s production.

Sikha, launched in 2022, targets Gen Z and Millennials with a sustainable and easy-to-use approach to professional hair care. Sikha offers natural prevention and an authentic beauty routine, creating a new model of “clean” and “safe” beauty. All Sikha formulas are certified         vegan, catering to consumers who prioritize the needs of the planet as well as their person.