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Brighte is a Japanese beauty device brand developed by Ai Robotics, built around one clear concept: instant lift at home with salon-grade results.
Its hero device, ELEKI LIFT, is an all-in-one handheld beauty tool combining:
Despite its multi-functionality, the device is designed to be simple and intuitive, with 3 modes, 5 intensity levels, and only two buttons.
Hero Product
ELEKI LIFT
Awards & Recognition
◾️Company: Ai Robotics Inc. (Tokyo, TSE: 247A)
A Japanese D2C beauty company that uses proprietary AI for product development and performance marketing.
The "AI" in the name refers to data-driven brand building.
◾️Brand portfolio:
- Yunth — Skincare. Known for fresh Vitamin C serum (30-second activation). BTS's V is brand ambassador. 6.5M+ units sold since 2021.
- Straine — Haircare
- Brighte — Beauty devices (e.g. electric face lift device)
◾️ Business model:
Two segments — (1) own D2C brands in beauty/cosmetics, (2) performance marketing services for external FMCG clients using the AI/data stack
◾️Scale:
~¥12.7B revenue (TTM), $756M market cap, only38 employees — extremely lean, high-revenue-per-head
★Booth is organized by Locatide Co., Ltd- Japanese BPO provider that acts as the overseas team for Japanese beauty brands — handling strategy, distributor selection and management, POS data analysis, brand localization, and on-the-ground retail monitoring across markets.