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◾️Brand concept: "Youth" → "Yunth" — helping skin stay youthful at any age. Clean formulation: no fragrance, no colorants, no mineral oil.
◾️Hero product: Pure Vitamin C Whitening Serum (1ml ×28 sachets) 6.5M+ units sold
◾️Expanding lineup sucha as Pure Retinol serum (same single-dose concept), Vitamin C face cream, and face masks...now a full total skincare brand.
◾️Awards:
@cosme Best Hit Award 2022 — Best New Brand
Rakuten Best Cosmetics 2025 H1 — Grand Prize + #1 Skincare
◾️Company: Ai Robotics Inc. (Tokyo, TSE: 247A)
A Japanese D2C beauty company that uses proprietary AI for product development and performance marketing.
The "AI" in the name refers to data-driven brand building.
◾️Brand portfolio:
- Yunth — Skincare. Known for fresh Vitamin C serum (30-second activation). BTS's V is brand ambassador. 6.5M+ units sold since 2021.
- Straine — Haircare
- Brighte — Beauty devices (e.g. electric face lift device)
◾️ Business model:
Two segments — (1) own D2C brands in beauty/cosmetics, (2) performance marketing services for external FMCG clients using the AI/data stack
◾️Scale:
~¥12.7B revenue (TTM), $756M market cap, only38 employees — extremely lean, high-revenue-per-head
★Booth is organized by Locatide Co., Ltd- Japanese BPO provider that acts as the overseas team for Japanese beauty brands — handling strategy, distributor selection and management, POS data analysis, brand localization, and on-the-ground retail monitoring across markets.