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Who is Everyday For Future? 🌿
A 100% Italian skincare and makeup brand born from a simple idea: to make your beauty routine more natural, sustainable, and fun… every day!We believe that taking care of your skin shouldn’t be complicated or expensive.
That’s why we create effective formulas with over 99% natural ingredients, vegan & cruelty-free, in sustainable packaging designed to reduce environmental impact—without giving up the color and positivity that define us.
Our Philosophy
Our idea of beauty is honest, simple, and responsible.
Every product is designed to respect both your skin and the planet: lightweight textures, natural fragrances, and formulas developed for all skin types, even the most sensitive ones.From skincare to makeup, we want every moment in front of the mirror to become a small ritual of well-being and awareness.
We reduce plastic, choose recycled and recyclable materials (up to 75% PCR in our packaging), and encourage more conscious consumption habits.
Labophyto, Everyday For Future, and Daily Dose are three connected expressions of a single beauty vision that combines innovation, sustainability, and creativity.
Labophyto (Laboratoires Phyto Technique), operating since 2006 with production sites in Italy and the United States, is the industrial heart of the system. It specializes in the development and manufacturing of high-performance cosmetics for third parties, offering tailor-made formulations that merge scientific research, natural certified ingredients, and strong sensorial innovation. Its focus is on delivering effective, safe, and market-ready products with a distinctive wow factor.
Everyday For Future translates this expertise into a conscious skincare brand. It focuses on vegan, cruelty-free formulas with a high percentage of natural origin ingredients and reduced plastic packaging. Its mission is to offer simple, effective, and inclusive skincare designed for everyday use, with a strong commitment to environmental responsibility.
Daily Dose brings a playful and expressive dimension to beauty. It is a makeup concept built around color, self-expression, and emotional well-being, offering products designed to adapt to different moods and identities. It encourages creativity, freedom, and self-love through accessible and fun beauty experiences.
Together, Labophyto provides the innovation and production backbone, Everyday For Future embodies sustainable skincare values, and Daily Dose delivers a vibrant, emotional approach to makeup—forming a complete ecosystem where performance, responsibility, and self-expression coexist.
