Microcamera® is the premium professional brand by APR Instruments, representing the global benchmark in scientific video-analysis for the beauty and medical-aesthetic sectors. For over 30 years, the Microcamera® logo has been a seal of accuracy, Italian innovation, and diagnostic excellence.
The core of the Microcamera® brand lies in the philosophy of "Objective Beauty." We bridge the gap between subjective perception and scientific reality, providing professionals with the tools to "see beyond the appearance."
Who We Are
APR Instruments SRL is an innovative brand at the forefront of the [beauty / trichology / advanced aesthetics] industry. We specialize in developing cutting-edge solutions that bridge the gap between high-tech diagnostics and high-performance treatments. Our mission is to empower professionals—such as salon owners, clinic operators, and beauty experts—with the tools they need to elevate their services, build immense client trust, and drive business growth.
Our Philosophy: See, Believe, Treat
We believe that the future of the beauty and wellness industry lies in personalization and transparency. Guesswork is no longer enough. That is why we have pioneered a comprehensive approach that transforms a standard consultation into a fully immersive client experience.
Our Core Innovations
We equip professionals with a powerful, two-step integrated system:
Why Partner With Us?
Partnering with APR Instruments SRL means offering the market a turnkey solution that practically sells itself. Our "Diagnosis + Treatment" method provides:
Global ExpansionWe are actively expanding our international footprint and are looking for ambitious distributors, B2B partners, and industry leaders to bring our innovative method to new markets.
Visit us at Beauty Istanbul 2026 to experience the power of the Stymula method firsthand!