The NOU brand has always been and will remain a Polish brand, a family brand, but above all, a brand focused on customers and their needs. We want to be part of our customers' daily lives and educate them about fragrances, notes, and quality.

The NOU brand operates based on strong values and principles. All products are distinguished by their high quality, durability, and timeless elegance. The unique fragrance compositions were developed in France and created as custom orders. Attention to design and keeping up with trends is another hallmark of the brand, whose whose products are meant to be a decorative addition to any shelf.

The brand name NOU originates from the Catalan language, where "nou" means "new."

It symbolizes the approach to creating fragrances – a new scent, new emotions, a new standard of quality. The NOU brand was established in 2016 in Poland and has successfully expanded to above 20  markets, opening new locations across all continents.