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The Aura Collection from Rasasi is a contemporary, wellness-driven fragrance portfolio designed around mood, energy, and emotional alignment. Comprising seven unisex fragrances, the collection draws inspiration from the auric layers, the unseen energy fields that influence balance, clarity, confidence, and inner well-being. Each fragrance is thoughtfully crafted using botanicals and mood-enhancing scent families, translating emotional states into wearable expressions. Rather than defining the wearer, Aura empowers self-discovery positioning the individual as the true, essential ingredient. The fragrances function as daily rituals, supporting emotional resilience, self-belief, intuition, balance, trust, acceptance, and awareness. Minimal yet expressive in design and philosophy, the Aura Collection reflects a modern shift in perfumery from fragrance as adornment to fragrance as personal energy, intention, and mindful living.
Our Story
Founded in 1979 on the principles and values of the visionary Late Haji Abdul Razzaque Kalsekar, Rasasi Perfumes is a proud family-owned enterprise. Rasasi has crafted widely acclaimed scents and redefined the art and science of perfumery that emanate from the Middle East. Rasasi is where the magic of scent artistry takes place, where tradition meets innovation, and scent becomes art by redefining the way the perfumes are crafted, bottled, and retailed.Rasasi has built a solid foundation of pioneering entrepreneurial vigor and has created some of the best-in-class exclusive fragrances. It has grown its presence in over 60 countries, with a retail network of 165 outlets across the GCC earning iconic status and garnered the admiration of patrons, including regional royalty. Rasasi is considered UAE’s leading fragrance brand and a brand of consumer choice across the globe especially known for its quality.
Humble Beginnings to Greater Milestones
From its first store in Dubai’s Deira Souq, Rasasi pioneered the concept of exclusive and dedicated mono brand fragrance store, an initiative which became a widely emulated trend in the regional perfume retail industry.Another unprecedented milestone was the insurmountable success of its maiden label ‘Blue Lady’ – the flag bearer of the Rasasi spirit in fine fragrance.Rasasi has created a rich heritage in scent artistry, bringing together a state-of-the-art manufacturing facility in Jebel Ali Free Zone, an agile product development division, latest technology, and a luxurious retail experience that has time-and-again set new benchmarks in regional retail.Rasasi has taken the in-store customer experience to the next level by introducing the new-age experiential concept with its flag-ship store in The Dubai Mall and continues to remain an anchor retail attraction for many leading shopping malls across the region.