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The ideal woman for Burani is a free, creative,
happy and charming luxury gypsy who wears precious
details like, lace and velvet just like luxurious women.
At the same time, Burani’s woman always embraces her imperfections.
She’s strong and fragile.
She’s feminine and masculine at the same time.
Her power is a distinctive trait of her personality and it makes her strong.
Her hair is not perfectly comb and her make up style is free and personal.
A real free spirit, greatly interpreted by the famous
fashion photographer Peter Lindbergh,
in his sophisticated campaigns.
SIFARMA RELAUNCHES THE FIRST FRAGRANCE CREATED BY BURANI IN 1993.
Besides relaunching Burani Classic, the brand decided to introduce new fragrances to give the brand a fresh outburst!
The key to Sifarma's success has been to focus on a niche strategy and expertise acquired in the various distribution channels.
The common objective of each distribution channel has always been to respond to the needs and well-being of the consumer, thanks to abroad portfolio of products.
