SmileyWorld® is a bold and creative universe born from the original Smiley® brand, bringing together iconic designs that inspire positivity, creativity and self-expression.

The brand translates this positive spirit into a range of cosmetic, personal care and everyday hygiene products designed for modern retail environments.

With eye-catching designs and strong global brand recognition, SmileyWorld® products create engaging shelf presence and connect with consumers looking for products that combine functionality, design and positive emotions.

SmileyWorld® products are suitable for 

We are open to international distribution partnerships and collaborations.