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Makarizo Hair Energy is the leading mass-retail consumer brand under the Akasha portfolio. Inspired by the energy of the sun and the power of nature, it is designed to bridge the gap between expensive professional salon treatments and convenient, at-home hair care.
The brand's identity is built on three core pillars:
- Fun & Energetic: Recognized by its iconic, eye-popping orange packaging and youthful communication.
- Sensory Innovation: Focused on the "experience"—surprising formulations, pleasant textures, and long-lasting fragrances.
- Sincere Solutions: Beyond just "smelling good," every product is formulated with natural extracts (like Kiwi, Aloe, Ginseng, and Royal Jelly) to actively heal and treat specific hair concerns.
PT Akasha Wira International Tbk is a FMCG public listed company based in Indonesia and operates a market-leading Beauty Care segment anchored by its flagship brand, Makarizo. The company has established a dominant position in the hair care industry by catering to two distinct markets: the Professional segment, which provides high-end salon solutions like the iconic Rebonding System and Texture Experience, and the Retail Consumer segment, which offers accessible DIY products such as Makarizo Hair Energy and Makarizo Advisor. This dual-track strategy allows the company to maintain a strong presence in both high-traffic retail aisles and professional styling chairs.
Integrating its local expertise with a global outlook, the Beauty Care segment is bolstered by a robust international distribution network that currently spans 11 key markets, including South Korea, Saudi Arabia, Malaysia, Taiwan, Myanmar, Hong Kong, Japan, East Timor, Cambodia, Singapore, and Vietnam. Through a sophisticated export strategy, Akasha has successfully placed its hair care solutions into pharmacies chains, convenience stores, professional salons, and major retail chain stores worldwide. By consistently innovating with sensory-focused, quality products, digital presence, and leveraging these diverse multi-channel partnerships, the division continues to be a high-margin growth engine, solidifying Makarizo’s reputation as a competitive Indonesian brand on the global stage.
