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Brand Message
“Next Generation PDRN – The Power of the Sea, Perfected by Science.”
Through Green Caviar PDRN, SELEVE unites nature and science to deliver a new dimension of skincare for naturally glowing, healthy skin.
SELEVE’s signature ingredient, Green Caviar PDRN, is a 100% plant-derived DNA polymer extracted from Sea Grapes — a marine superfood rich in amino acids and minerals.
SELEVE utilizes Liposomal Encapsulation Technology to stabilize Green Caviar PDRN. This allows active ingredients to penetrate deeper into the skin layers, enhancing absorption while minimizing irritation for even the most sensitive skin types
Company Introduction – All Grace Co., Ltd.
All Grace Co., Ltd. is a Tier-1 vendor at the forefront of the Korean cosmetics industry, holding official distribution rights for over 100 leading K-beauty brands, alongside its newly launched in-house brand, SELEVE.
About ALL GRACE & Our Strengths
1. Global K-Beauty Platform
- Founded by our CEO Kyle Kim, the creator of Beauty of Joseon, ALL GRACE has grown into a global K-Beauty company bridging Korea with 40+ countries worldwide.
2. Premium Brand Portfolio
- We supply more than 150+ Korean beauty brands at competitive prices through both duty-free and general distribution channels.
3. Duty-Free & Retail Expertise
- We operate duty-free beauty stores in major Korean airports (Incheon, Gimhae), offering over 120 emerging Korean brands and maintaining strong partnerships with global travel retail operators.
4. Our Own Brand: SELEVE (PDRN from Green Caviar)
- Launched in May 2025, SELEVE is our proprietary functional skincare brand.
- Powered by 26 completed clinical trials and our global distribution expertise, SELEVE is positioned as a high-performance, next-generation K-Beauty brand ready for international expansion.
- Our hero ingredient, Green Caviar PDRN, demonstrates significantly higher moisturization and FLG (Filaggrin) gene activation compared to salmon-derived PDRN, offering consumers a more powerful yet skin-friendly solution
- With its premium texture, clinically validated efficacy, and growing interest from global retailers, SELEVE is positioned as a high-potential international brand ready for entry into key beauty markets.
5. New Offline Store Concept: Pick No.3
- This December, 2025, we will open our first offline store Pick No.3, with plans to expand to 10–15 stores in 2026 at department stores and premium outlets.
- Unlike traditional retail, products will be curated and displayed by customer skin concerns and topics, rather than by brand—offering a new and engaging experience for consumers.
