Nouvelle is an Italian haircare brand with over 40 years of heritage, present in more than 80 countries.
Inspired by design, fashion, and advanced cosmetic research, it empowers hairdressers to express their artistry. Color, styling, and treatments combine in a unique experience that’s accessible and creative, and 100% Made in Italy.
With a legacy of over four decades in the beauty industry, HSA Cosmetics stands as a global leader in the design and manufacturing of innovative hair and skin care products. The company’s mission is rooted in a commitment to creating tailored concepts and solutions for professional and retail brands around the world, enabling each client to grow with purpose and stand out in their respective markets.
In addition to private label development, HSA has created six distinct in-house brands, each with global presence and a defined identity.
These brands span both professional and retail segments, reflecting consumer diversity and preferences through innovation, sensory experience, and performance.
