Callista comes from the Greek&Latin for "most beautiful (fem.)" (καλλίστη- kalliste). This name is a lesser known name for girls. Callista mostly means the most beautiful among the women. Center of attention because of its itelligenceand beautifulness of body and soul, inside and out. Callista also means a person who is loved and tend to be surrounded by people who adore and admire her. What does CALLISTA aim as a Brand? Be the #BFF of the girls along their makeup journey Be the source that helps them express their true self & true beauty by emotionally empowering them Encourage them to try new things and explore the makeup world let’s discover the “new definition of beauty” together!