Canan Kozmetik was established in 1981 with 100% domestic capital to produce products in the field of hair care and entered the shampoo market with the İPEK brand. İpek Shampoo became one of the most popular brands in Turkey in the 90s and became the leading brand in the affordable shampoo market. In the late 90s, the company expanded its product range by launching products such as hair conditioner, hair gel, baby shampoo, soap, shower gel, hand and body cream, lotion and wet wipes under the İPEK brand, as well as PARMEX branded nail polish remover. In 2005, Canan Kozmetik moved to its new 20,000 m² production facility in Kıraç, Istanbul, where production is carried out under the latest technology and hygienic conditions, and increased its annual production capacity to 40,000 tons. Having reached a high economic value, the company was acquired by the French cosmetics giant Loreal in 2007. During this period, category optimization was carried out and it was decided to exit categories other than shampoo, conditioner and acetone. At the end of 2024, when Loreal decided to sell the company, it was acquired by Dilek Group, which distributes leading brands in the fast-moving consumer goods sector, and became 100% domestic capital again. Canan Kozmetik, one of the successful companies in the Turkish cosmetics industry with its modern management structure and expert, experienced and dynamic employees who produce with a total quality approach, is the leading brand of the economic segment in the Turkish hair care market with its İPEK brand with shampoo and conditioner products for different needs. Canan Kozmetik aims to grow the İPEK and PARMEX brands in the coming years, expand its existing product range in line with the expectations of consumers by following the global developments in the personal care sector and become Turkey's leading personal care products manufacturer.