Eyüp Sabri Tuncer opened its first store in Ankara in1923 with the establishment of Turkish Republic. Eyüp Sabri Tuncer, which has existed since thebeginning of Turkey’s fragrance history, has created a tradition that has not changed from past to present;‘Turkey’s first lemon cologne’. Eyüp Sabri Tuncer has adopted customersatisfaction as the most important part of its corporate culture since the day it was founded. With its “Customer Orientation”principle and innovative vision based oncontinuous improvement, the Company develops an efficient business plan by considering the demands and expectations of its customers. Eyüp Sabri Tuncer has pioneered many firsts in the field of cosmetics in Turkey. He developed Turkey’s first lemon cologne formula. It is the first brand in the cosmetics industry to have a vegan certificate and to use Braille on its packaging. He published Turkey’s first odor documentary, “The Scent of the Republic”. Eyüp Sabri Tuncer operates in Turkey and around the world with more than 700 product varieties. It offers innovative and benefit-oriented products to its target audience in different categories such as cologne, personal care, home care and baby care.