Taken together, our Purpose, Values and Principles are the foundation for Nucos Cosmetic’s unique culture. Our Purpose unifies us in a common cause and growth strategy of improving more consumers’ lives in small but meaningful ways each day. Nucos Cosmetics inspires people to make a positive contribution every day. Our Values reflect the behaviors that shape the tone of how we work with each other and with our partners. And Our Principles articulate Nucos Cosmetic’s unique approach to conducting work every day. Our Purpose We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. Our Values We uphold the values and principles of Nucos Cosmetics’s in every action and decision. We are data-based and intellectually honest in advocating proposals, including recognizing risks. Leadership We focus our resources to achieve leadership objectives and strategies. We have a clear vision of where we are going. Ownership We all act like owners, treating the Company’s assets as our own and behaving with the Company’s long-term success in mind. Passion for Winning We are determined to be the best at doing what matters most. Trust We have confidence in our workers and partners’ capabilities and intentions. We believe that it is more positive and more meaningful when we work with confidents in our capabilities and good officer. Our Principles We Show Respect for All Individuals We believe that all individuals can contribute to their fullest potential. We value differences. We Are Strategically Focused in Our Work We operate against clearly articulated and aligned objectives and strategies. We simplify, standardize and streamline our current work as much as possible. We Are Externally Focused We develop superior understanding of consumers and their needs. We develop close, mutually productive relationships with our customers and our suppliers. Sustainability We are understand the customer’s needs well. We are developing good effective and close communications We are including the sustainability to our products, packaging and operations