Selen Kozmetik was established in 1997 as a importer and distributor company in Turkey. Inorder to offer different beauty&care opportunities and aim to create the conscious consumers on health and life. Selen Kozmetik's own brand URBAN Care was created in 2013 and inspired by urban life ''Urban Care'' aims to provide an easy, effortless way to get gorgeous looks despite today’s hectic daily lifestyle. Urban Care delivers solutions for different hair problems in practical formats quickly and easily and provides reconstruction, restoration and protection to all hair types through its exclusive Botanical Keratin formula. Urban Care products are Paraben and Silicon Free and with Vegan formula and contains UV protection. URBAN CARE certified with Peta.